Being defamed online or in your trade?

Reputation has a one-year clock. Speak to Kestrel.

The short answer

A defamation claim needs a statement published to others that seriously harms your reputation, and for businesses that means serious financial loss, a deliberately high bar. Truth and honest opinion are complete defences, so the first honest question is whether the words can be disproved. The limitation is one year, the shortest in civil law. Often the fastest wins are takedown and correction, not damages: the goal is the record fixed, not the fight enjoyed.

The law, in plain English

The claim requires publication, identification and serious harm to reputation; trading companies must show serious financial loss or its likelihood. Fleeting insults and pure opinion rarely qualify. The one-year limitation runs from first publication, and each substantially new publication starts its own.

The defences shape everything: truth defeats the claim entirely, honest opinion protects genuinely held views on stated facts, and publication on matters of public interest carries its own protection. This is why reviews are dangerous ground for claimants: an honest one-star experience is protected, a fabricated account of events that never happened is not.

Remedies run from takedown and correction through apologies to damages and injunctions. Website operators and platforms have complaint procedures with legal consequences for ignoring notice of unlawful content, and pre-action letters resolve a large share of cases: most people, faced with proving their words true, choose deletion.

How it usually goes

1
Preserve the publication

Screenshots with dates and URLs, the audience reached, and evidence of the harm: lost contracts, cancelled bookings, the client who mentioned it.

2
Truth audit, brutally honest

What exactly is stated as fact, and can any of it be proved true? This determines whether you have a claim or a grievance, and it is done before any letter.

3
Takedown and pre-action letter

Platform complaint on the unlawful content in parallel with a letter to the author: retraction, deletion, apology, and undertakings, with proceedings behind it.

4
Sue selectively

Litigation for the cases with serious quantifiable harm and a clean truth position. Costs are real and trials amplify the original statement; the strategy prices both.

Not sure where you stand?

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What you'll need

Time limits

Deadlines matter here.

One year from publication, strictly applied. Platform takedown routes and evidence preservation start the same week the statement is found; screenshots taken today are the claim's foundation tomorrow.

What it costs

Truth audit and takedown strategy from £240 + VAT · pre-action letter from £450 + VAT. Illustrative until our published tariff goes live.

Who handles this at Kestrel

This sits in our Civil disputes practice. The machine builds the file; these lawyers do the law.

S
Shazia Ali

Solicitor · Co-Founder · Chief Executive Officer · Civil disputes

Common questions

A fake review is damaging my business.

A review by a non-customer describing events that never happened is defamation territory and breaches every platform's rules. The pair of platform complaint and author letter removes most of them; the ones from real customers with real complaints need service recovery, not lawyers.

An ex-employee is spreading lies to our clients.

Publication to your actual market is where serious financial loss shows fastest, and departing-staff statements often breach contractual duties too, adding claims. A firm letter with undertakings sought usually ends it; evidence of which clients heard what builds the case if not.

Is suing worth it?

Sometimes, and honestly, often not: costs are heavy and trials republish the sting to a bigger audience. The calculus is quantifiable loss against cost and amplification. Takedown, correction and undertakings achieve the commercial goal in most cases, which is why they come first.

The author is anonymous.

Platforms hold identifying data, and court orders can compel its disclosure where a real claim is shown. Anonymity slows the route; it does not close it. The one-year clock keeps running meanwhile, so preservation and the platform route start immediately.

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